Buy One, Get One, Give One (BOGOGO). That’s the concept that Optimism Eye Wear + Care’s business is built on. While customers benefit from receiving a free pair of glasses for each pair they purchase, children in need will also receive much-needed eye wear. As long as there are children who need vision care, Optimism will have a purpose beyond profit.
Optimism provides vision care to people of all ages, but Dr. Michael Pharris, who owns the Colorado Springs store, has been providing eye care to underserved children for 17 years and is a pioneer in providing the highest quality eye exams and eyewear to communities without access around the country. So, Optimism customers will receive quality eye care at affordable prices while helping the company fulfill a larger mission.
Optimism has selected Von’s Vision as their first charitable partner. Von’s Vision was founded by Denver Bronco and All Pro Linebacker Von Miller and provides vision care to children in need across the State of Colorado.