Topic: Crisis communications: preparing for the unexpected Speakers:
Laura Eurich, M.A., senior instructor at UCCS - Department of Communication
Andrea Sinclair, communications advisor at Penrose-St. Francis Health Services
An unexpected event or situation can threaten your organization’s brand and bottom line at a moment’s notice, especially in today’s era of viral content. In this Business Briefing, we’ll dig into some best practices and share a few “war stories” so you’re better prepared to respond when things go wrong.
Crisis communications impacts both internal and external audiences and involves more than the communications and marketing department. If you’re a business owner or leader within in your organization, this event if for you.
Join the Colorado Springs Chamber & EDC and the University of Colorado Colorado Springs (UCCS), College of Business' Office of Professional & Executive Development (OPED) for a six-part business education series, Business Briefings.
This cutting edge series will focus on relevant business challenges and complex topics. Each session is co-facilitated by a university professor and a local business executive, merging both research-based business concepts with real-life experiences, creating an innovative learning environment. Participants will have the opportunity to network, learn, exchange ideas and gain insight into high-level business trends, all while furthering their leadership and professional skills.